Oscar Mayer's beloved 'Wiener Song' has roots in Wisconsin
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In 1963, Oscar Mayer held a contest to find a new advertising jingle that would resonate with American consumers. Richard D. Trentlage, an accomplished advertising executive and jingle writer, decided to enter the contest. Drawing inspiration from his own family life, Trentlage penned the now-iconic lyrics. “Oh, I wish I were an Oscar Mayer Wiener That is what I truly want to be ‘Cause if I were an Oscar Mayer Wiener Everyone would be in love with me” The idea for the jingle reportedly came to T
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