AARP and the business of an aging audience
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YouTubeCBS Sunday Morning
AARP and the business of an aging audience
AARP began as an advocacy group for older Americans concerned about Social Security, Medicare, and family caregiving. Today it represents 110 million Americans in the 50+ demographic who are living longer and retiring later. "Sunday Morning" national correspondent Robert Costa talks with AARP's CEO, Dr. Myechia Minter-Jordan, and editorial ...
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