Everyone wants to rank on Google, but not everyone knows how to get there. This creates a huge opportunity for skilled search ...

Northern Ireland digital agency reaches milestone as UK small businesses accelerate AI adoption efforts SMEs need to achieve similar outcomes with a fraction of enterprise resources. Our training ...

Instagram’s quiet rollout of AI generated search titles for public posts is not a minor tweak to how people discover content.

A marketing team from Sokal, an automotive digital advertising agency, explored different marketing options that could work ...

With AI answer engines and natural language processing (NLP), the typical prompt is closer to 20 or 30 words long. To make it ...

As Google’s AI Overviews answer more queries directly, vibe coding gives marketers a way to create interactive experiences AI ...

AI tools like ChatGPT are reshaping mortgage marketing, forcing lenders to rethink SEO, brand authority and how they show up as consumers turn to generative search for answers.

Using evidence-backed strategies derived from patents and proprietary research, the course enables marketers, SEO professionals, and digital leaders to implement complex workflows, accelerate tasks ...

Jessica Jensen, chief marketing and strategy officer, LinkedIn. (Photo credit: LinkedIn, used with permission) LinkedIn’s chief marketing and strategy officer, Jessica Jensen, has built her leadership ...

I’ve been writing about consumer technology and video games for more than a decade at a variety of publications, including Destructoid, GamesRadar+, Lifewire, PCGamesN, Trusted Reviews, and What Hi-Fi ...

Google Search's superpower has always been its ability to convert: detecting when a query has commercial intent and serving a relevant, high-quality ad to ready-to-buy shoppers. Yet, while advertisers ...

Google told us this is a "minor update to our rater guidelines with small clarifications and a handful of new examples." Google has pushed a minor update to its search quality raters guidelines PDF ...