Despite the NFL's attempts to take over every holiday, the NBA on Christmas Day remains the most important sport today. However, Nike actually led with a WNBA star in the first of many commercials ...

China weakness and tariffs continue to weigh heavily on Nike's profits. The company's direct-to-consumer sales are still declining. Fiscal 2026 is shaping up to be a transition year -- not a comeback ...

Sales in China fell for the sixth straight quarter, down 17% Nike's recovery strategy includes focus on core sports and retail partnerships Tariffs from Southeast Asia cost Nike $1.5 billion this year ...

Nike shares dropped more than 10% in premarket trading on Friday. It came after the company posted fiscal second-quarter earnings and revenue that topped Wall Street's estimates, but showed weakness ...

Adverts for Nike, Superdry and Lacoste have been banned for making misleading claims about their green credentials. The UK's advertising watchdog challenged the brands over the use of the word ...

Eleven is not the only one with psychic powers. Many of us have just finished the first installment of Stranger Things season 5 (no spoilers here). With Hawkins hype at an all-time high, Nike and ...

Sportswear brand Nike has unveiled its Mind 001 and Mind 002 trainers, designed in collaboration with neuroscientists to improve the connection between mind and body. Described as the company's "first ...

A YOUNG mum has tragically died after taking part in a dangerous drinking challenge during a nightclub birthday bash. Maria Jose Ardila, 23, suffered alcohol poisoning after she took up a challenge to ...

Nike (NKE) is a household name in the sportswear industry, known for its iconic swoosh logo and innovative designs. But behind the brand’s success lies a wealth of data and statistics that have played ...

Project Amplify is Nike’s latest attempt to put some spring in your step with help from a powered mechanism that enhances the natural movement of the human ankle and lower leg. Or, you can strap on ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Today is the day. You can now shop the biggest collaboration of 2025: NikeSkims. It ...

“I love to work out—it’s my therapy,” Kim Kardashian tells Vogue over the phone this weekend. Longtime watchers of various Kardashian shows over the years will know that the second-eldest sister has ...