Learn how to build a resilient marketing strategy by combining different channels instead of relying on just one or two ...

The Small Business Development Center (SBDC) at Western Illinois University-Quad Cities will host a series of free Basic Digital Literacy classes this spring at WIU-Quad Cities Riverfront Hall. The ...

In Lululemon’s view, customers simply weren’t wearing their new leggings right. If they just sized up, and then pulled on ...

So, you’re looking to really nail down your B2B marketing strategy? It’s not always easy, right? You’ve got different people ...

Old-school advertising is still effective today. Here are nine offline marketing strategies that work in the digital world.

The reality of business is that we have to be strongly data driven as consumer lifestyles are constantly changing and ...

We all know about the old 4 Ps of marketing, right? Product, Price, Place, Promotion. They’ve been around forever. But things change, and marketing changes with them. Lately, there’s been a lot of ...

I remember graduating from business school, feeling on top of the world. Like I could conquer any challenge thrown my way. Reality quickly set in as I made the leap from school to Wall Street, then to ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

In 2026, business class is going basic. That seems to be the plan for major U.S. carriers like Delta and United Airlines, which both have hinted at forthcoming launches of unbundled business ...