A new study conducted by the Center for Campaign Innovation argues that creative testing isn't a luxury -- it's a necessity.

The acquisition of Hey Victor adds to ActBlue’s growing suite of tools as it looks to move beyond the donation-processing ...

The group announced Wednesday that it would spend $15 million on state-level races across nine battlegrounds this year.

There’s a new player in the Republican donation processing pace. But for now, at least, consultants are staying on the fence.

The country’s deep political divide has thrown a wrench into traditional campaigning, forcing pollsters, consultants and ...

To win in 2026, Republicans must out-strategize, out-target, out-create and out-maneuver Democrats digitally. The GOP ...

The company announced on Tuesday that it would ramp up spending on an effort to modernize and expand its APIs.

The platform, TrueStream Political, is intended to help campaigns navigate an increasingly fragmented CTV environment.

The Supreme Court is set to weigh in on laws like the Voting Rights Act and limits on coordinated party expenditures.

After the first of the year, most state legislatures convene for 2026 lawmaking sessions. While the halls of state capitals will be teeming with stakeholders and issue advocates, the most effective ...

When Paul Westcott first arrived at L2 more than a decade ago, he was a relative newcomer to the campaign business. Now, he’s preparing to lead the voter and consumer data firm into the age of ...