“The market is changing, and so is the consumer,” said Marco Crola, chairman and CEO of Pirelli, while introducing the company’s latest tire offering, the Scorpion A/T Plus. For a company that built ...

LAS VEGAS — Pirelli Tire North America has added the Scorpion All Terrain Plus, a tire designed for "maximum" on/off-road performance, to its Scorpion line tires for pickup trucks and SUVs. The new ...

Pirelli Tire North America (PTNA) Inc.'s latest light truck tire development, the Scorpion ATR, will be a ``key element'' of the tire maker's efforts in North America in both the replacement and ...

To introduce the Scorpion ATR, Pirelli had gone out of its way to give the media a chance to experience the virtues of this newly designed tire, constructing an "off-road course" on a flat dirt field ...

If you're deaf from the whine of big mud tires and have a bad back from driving on aired-up, bias-belted tires, then the new Pirelli Scorpion ATR might not be for you. On the other hand, if you're ...

An all terrain tire designed for pickups and SUVs, well suited on-road and for light duty off-road conditions. The tire wears relatively well with a 60,000 mile projected tread life based on CR's test ...

Looks like the best just got better.

An all season tire designed for light duty pickups and SUVs. The Pirelli Scorpion Verde All Season Plus has a 65,000 mile projected tread life based on CR's test. The Pirelli Scorpion Verde All Season ...