A handful of new brick sets that work with the smart brick-focused Smart Play system were announced in Germany today at the ...

Classic Lego meets responsive play as smart bricks add sound and light — raising new questions about how imagination fits ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds interactive lights and sound to the Lego experience—including the minifigs.

As the jousts between PlayStation, Xbox and the Switch disappear, the new frontier looks likely to be a fight for content across all entertainment media.

For over 70 years, kids (and adults) around the world have spent countless hours building anything they could possibly imagine out of Lego. In that time, the toy company has evolved its products to ...

According to the company, LEGO SMART Play "represents one of the most significant evolutions in the LEGO System-in-Play since the introduction of the LEGO Minifigure in 1978." LEGO is about to get a ...

Smart bricks and minifigs are coming to Lego, and the implications are exciting, but equally alarming. For months now, diehard fans have been arguing over leaks of the tech-fueled playsets and their ...

The Alpha Three's compact, kid-friendly body measures around 9.5 by 7.75 by 7.5 inches and weighs about five pounds, making ...

The Danish toy giant spent eight years developing screen-less tech to allow its brick toys to roar and rumble in ... Read More The post Inside Lego’s long game to save imaginative play appeared first ...

LEGO is pushing beyond its traditional building blocks with a new screen-free technology designed to make children’s creations react, move and respond during play. The company introduced the ...

Whatever your favorite toy, then or now, you’re sure to find it in the Toytopia exhibit at the Wilbur D. May Museum. Now open, the exhibit runs daily throughout the museum’s normal exhibition hours ...

I wish I could say that general awesomeness led to our playroom and toys being organized. HA! Nope, definitely not that! The truth is, it's because we have few toys to worry about, our systems are ...