Powder aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. I'll admit, I was a skeptic. Even though Surefoot was a brand I had ...
At one of its 24 shops around the world—from Aspen, Colo., and Santa Monica, Calif., to Verbier, Switzerland, and Oslo, Norway—Surefoot first takes computer-generated scans of the skier’s feet to ...
Bob and his brother Russ started Surefoot in 1982; the company recently sold its 1 millionth pair of custom boots.