Marketing has undergone a significant transformation over the past few decades, evolving in tandem with technological advancements and changing consumer behavior. As part of this, I see a shifting ...

Wallet-friendly streaming service Philo has inked a distribution agreement with QVC Group that involves its two flagship shopping channels. Starting this week, streamers can watch live programming ...

Following the demise of Simply Money in April of this year, InvestTV launched the 'Simply Shopping' channel and interactive service on Sky Digital. Impressive sales figures have now encouraged ...

OpenAI just announced that consumers can now buy products directly inside ChatGPT. At the same time, big-box retailers like Walmart are already seeing one in five referral clicks come from ChatGPT. In ...

From its sprawling, 1,500-worker studio headquarters in Chester County, Pennsylvania, QVC and its affiliates developed home-shopping TV, packing channels for more than 30 years with live hosts and ...

The retail landscape is evolving beyond bricks versus clicks, demanding a unified and complementary strategy that bridges physical stores with digital engagement. Imagine a busy executive browsing ...

BLCK, a live shopping channel designed for streaming TV, will air creator-led shoppable product shows and interactive deals across platforms including Roku, Fire TV, Apple TV and Google TV during the ...