Google’s Demand Gen updates make video ads more shoppable and measurable across YouTube and Google.

Demand Gen offers more creative and audience control than PMax. Learn when to use it and how to combine both for ecommerce ...

Looking for growth beyond Google Search? Demand Gen pushes your ads to the right audiences across YouTube, Discover, and ...

Google Ads added a new channel control for Demand Gen to show ads in Google Maps. Some advertisers see the ability to select Maps as a placement in Demand Gen. This change was spotted by a number of ...

Google adds creative, omnichannel, loyalty, and budgeting updates across Ads and YouTube. Including Demand Gen optimization for in-store sales, and 3–90 day total ...

As December is quickly coming to a close, Google released its 2025 Year in Review, with a thorough list of product launches, upgrades, improvements all driven by AI. These updates showed up across the ...

To thrive in 2026 in AI search, generative discovery, and multi-platform behavior, you need systems that learn, react, and ...

Google is experimenting with a new Gmail ad format that turns the Promotions tab into a mini shopping experience. What’s new. A visually rich ad unit appears in the Gmail Promotions tab. The ad ...

The organizations winning in 2026 will be companies whose product data is prepared for the algorithms powering procurement ...

SAN FRANCISCO, Oct. 21, 2025 /PRNewswire/ -- Demand gen teams are settling into a new reality: Budgets are shrinking, but leadership continues to demand more pipeline contribution. The tried-and-true ...