The use of AI in email marketing isn't a silver bullet, powered by an LLM. We look at the necessary steps marketing pros need ...

It’s tempting to click on 'unsubscribe' to defend yourself from spam emails. But that can sometimes make things worse. Here’s ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

Learn how to provide a better digital marketing experience for your customers that will encourage user engagement and ...

The marketing playbook is changing. Check the 5 essential skills for 2026—from AI and data literacy to community ...

"Until now, marketers were not empowered to optimize messages in real-time immediately after creating and testing creative executions. As a result, marketing teams often produce too much content ...

The AI industry is now taking a page from the social media playbook.

Agillic has been a trusted partner along Matas’ journey, helping ensure the foundation for their loyalty programme ‘Club Matas’. The latest Agillic feature, ‘Decentralised Messaging’, is an example of ...

Open AI finally gets ads; YouTube gets its own BBC shows; and marketers get used to grading their own homework.

SMB and mid-market B2B firms that want to launch an employee advocacy program quickly, larger organisations that prefer a ...

Expect a streaming giant to look a little different this year.