Mattel wields the power with a tribute to the 1980s with their new Barbie Masters of the Universe Princess of Power She-Ra doll! Blending the glam of Barbie with the might of Eternia's iconic heroine, ...

At 64 years old, Barbie may be nearing retirement age, but instead the doll and her IP are in the midst of a blockbuster revival. Mattel said that gross billings for dolls rose 27% to $884 million, ...

Shopping for toys is fun, even if you're well past the age that should be playing with them. We found all the best toys of 2024, selected by our on-staff parents and what our babies and kids are ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. NEW YORK -- After a sales comeback last quarter, Barbie is set to have ...