Google’s new Beta lets Performance Max advertisers A/B test asset sets, expanding last year’s retail experiment to all ...

Google Ads has a new experiment feature for Performance Max campaigns that lets you A/B-test assets. This allows you to ...

Guests had an opportunity to meet Gabby Thomas, win health-focused prizes, and learn simple ways to take a more active role ...

Google Ads is doing a limited test with some advertisers to allow them to run A/B tests with different product titles and ...

A comprehensive look at the 2026 app marketing landscape, with essential tools, platforms, and services for every stage of growth.

Microsoft alone runs approximately 100,000 A/B tests each year to continuously optimize products. A famous Gmail experiment, ...

A Sacramento Bee probe reveals how ballot measure committees and ex-lawmakers’ campaign accounts enable perks and influence ...

OpenAI said it would start showing ads in ChatGPT to some U.S. users, ramping up efforts to generate revenue from the AI ...

OpenAI will begin testing ads for ChatGPT Free and Go users in the U.S., outlining strict guardrails around privacy, answer ...

Gov. Greg Abbott has more than $105.7 million in the bank as he seeks a record fourth term in office - 100 times the amount ...