Marketing research is usually the first phase of the marketing process in a company. Organizations conduct marketing research surveys to garner feedback from their customers about their products and ...

Improving the validity of your market research can increase the effectiveness of your marketing strategies. When you know what members of your target market are doing and what they want, you can ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the steps in primary market research. It’s ...

If the “market” is viewed as the totality of all environmental factors that bear down on a business, market research may be defined as a disciplined investigation aimed at discovering what is going on ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Audience-insight provider GWI today announced it’s raised over $180 ...

While nearly 90% of startups make it through their first year, about 70% fail within the subsequent five years Research from Deloitte highlights that customer-centric companies are 60% more profitable ...

Market research has always been an integral part of building a brand. Conducting market research means gathering information and learning more about your target market, establishing potential customer ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

If you’re still focusing on the brand, and not the consumers you want to reach, that’s your first clue that you may need to reimagine your insights approach. My company's research has shown that just ...

Kumar R. Sarangee, Associate Professor of Marketing, presents the essential investigative questions that you should ask yourself when conducting market research. One of the most important and obvious ...

The Importance of Market Research One of the most important and obvious activities for entrepreneurs is market research since it reveals several important things such as who your customers are and ...