The IAB Technology Laboratory today released app-ads.txt specification in beta, the much-awaited app guidance that can increase the pool of authorized digital advertising inventory while reducing ...

APAC consumers are spending more of their media time on mobile — and the fraudsters are in hot pursuit. According to the latest data from We Are Social, there are 4.3 billion mobile connections in ...

Connected TV may be the media industry’s shiniest new toy, but it’s not squeaky clean – it’s rife with ad fraud, and high CPMs only make the channel a better target for con artists. Several industry ...

GURUGRAM, India and NEW YORK, April 16, 2019 /PRNewswire/ -- To combat the ad fraud problem in online advertising, Interactive Advertising Bureau (IAB) Tech Lab - the Advertising Industry body that ...

As the industry continues its effort to clean up the supply chain, in-app is next in line to adopt ads.txt. By all accounts, ads.txt adoption was a widespread success on the web, with 75% of all web ...

Ads.txt was created to identify and help prevent fraud or non-transparent dealings in programmatic. But ads.txt also helps to quantify Google’s ad tech footprint. Of the top one million sites that ...