When Profoto sent over the new B20 strobe for review, I was instantly concerned by the box that showed up at my doorstep. It was a massive and heavy cardboard box that was hiding a safely packed ...

Designed to feature some industry-first technology, the new Profoto L600C RGB Mono-LED Light is set to be an ideal option for small to medium crews looking for a time-saving solution and for ...

The softbox setup process can be tedious and time-consuming, especially when you’re in the field. Rapid boxes remedy that problem by using the same basic structure found in an umbrella, but with a ...

Swedish lighting company Profoto just announced its purchase of StyleShoots, a Dutch maker of studio automation products aimed at the fashion e-commerce market. Under the terms of the deal, Profoto ...

The new Profoto Spot Small is a precision-engineered light-shaping tool that claims to offer unparalleled accuracy and creative versatility for photographers. The new Spot Small is a precision- ...

Unlike most on-camera flashes, the A1 uses a circular flash head, which Profoto states leads to a more natural light quality. The light can be shaped further via dedicated accessories, including gels, ...

Profoto Holding AB reported a decline in sales for the first quarter of 2025, with net sales reaching 164 million Swedish crowns, a 4% decrease from the previous year. The company’s earnings before ...