Audience segments from Comscore’s programmatic targeting tool will be available across Amazon DSP, the companies announced at ...

ComScore (SCOR) receives a neutral rating, with a FY 2026 price target of $7.3, reflecting only 6% upside and insufficient ...

“The future of premium media isn’t built on static segments. It’s built on real intelligence,” said Rachel Gantz, Managing Director of Proximic by Comscore. “Proximic transforms live content signals ...

ITN says the move is part of a broader effort to modernize local television advertising through automation and programmatic ...

Comscore, a specialist in measuring and analysing consumer behaviours, has announced a strategic integration making Proximic ...

The measurement giant and box office data provider says it's undergoing cuts "as part of its broader efforts to improve cost efficiency." By Erik Hayden Executive Editor, Business Amid concerns about ...

Digital measurement company comScore needed WPP’s investment in order to rival Nielsen in cross-platform ratings, according to one comScore partner. Although Nielsen dominates linear TV measurement, ...

Clients of the largest U.S. media agency will be able to use Proximic by Comscore's AI-powered contextual technology When you purchase through links on our site, we may earn an affiliate commission.

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a strategic integration making Proximic by Comscore contextual ...