YouTube’s move to sponsor VidCon again places it at the center of one of the creator economy’s flashiest displays of the year. The back-and-forth between TikTok ...
YouTube is taking back the reins from TikTok as the official title sponsor of VidCon, the biggest convention for social media creators and their fans. Organizers of the event, which will return to the ...
The annual convention for digital creators returns to Anaheim from June 21 to June 24. By J. Clara Chan Digital Media Writer The Google-owned video giant has typically had an outsized presence at the ...
Brands are building cultural presence through creator sponsorships, fueling a parallel ad economy that sits outside Google’s reported revenues Gospel Stats, the industry’s first dedicated intelligence ...
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