Fox Corp (NASDAQ:FOXA) is expected to report stronger fiscal fourth quarter results, supported by robust World Cup viewership, improving news ratings and continued momentum at streaming platform Tubi,

This World Cup, now well under way, has been dominated not only by the action on the pitch but how much brands are spending off it. An estimated $10bn is being splurged by some of the world’s most recognisable organisations on adverts and campaigns,

Gianni Infantino has fiercely defended the mandatory hydration breaks implemented at the World Cup, vehemently denying accusations that FIFA have introduced the stoppages purely for financial gain. Fans and pundits have heavily criticised the mandatory pauses for disrupting the flow of matches and acting as extra television advertising slots for broadcasters.

You may skip the matches, but you can’t skip the marketing.

China isn't on the pitch, but its companies are helping shape the most high-tech World Cup yet.

Football legends, Hollywood stars, and fan culture are dominating early World Cup creative, but the smartest brands know celebrity alone won't be enough.

Meltwater dove deep into plays by McDonald’s, Adidas and Nike to see which are cutting through the World Cup noise.

"We all have the same opportunities," one business owner said. "There's so many opportunities to go out and be proactive."

The FIFA World Cup is not just the biggest sporting event on the planet, it's a platform that artists can put to good use with social media, thinking globally and collaboration.