For 2026, the big idea is to focus on real people and their stories. Even with cool AI tools, what really connects with ...

With the football season coming to an end, it’s time for the Ducks to hit the transfer portal to fill in some much-needed positions following... For brothers Drew and Dawson Prickel, basketball has ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

Forbes contributors publish independent expert analyses and insights. Renae Gregoire covers content marketing and great content experiences. TikTok influencers Florin Vitan (L) and Alessia Lanza ...

When skin care brand Peach & Lily was crafting a social media campaign to launch its latest product, the team wanted the results to speak for themselves. Breaking from convention, the marketer avoided ...

Ismael El Qudsi is Co-founder and CEO of SocialPubli, an award-winning influencer marketing platform with 500,000+ opt-in influencers. You’ve heard of the seven deadly sins: pride, greed, wrath, envy, ...

2026 is shaping up to be a defining year for influencer marketing. While investment continues to rise, brands are under pressure to prove clear performance, strategic integration, and measurable ...

We’re going to look at some top examples of influencer marketing campaigns that really hit the mark. Let’s get into it.

This guide outlines key strategies for startups to craft compelling narratives and effective marketing plans to overcome challenges and achieve long-term success. A clear narrative and authentic ...

As traditional search fades, forward-thinking CMOs are shifting tactics to build a distinctive narrative and capture "Share ...

LAS VEGAS--(BUSINESS WIRE)--MGM Resorts International, a global leader in entertainment, hospitality, and leisure experiences, has named Viral Nation its official Influencer Marketing Agency of Record ...