Consumer intelligence is a mix of a variety of inputs, blending hard metrics like how often a customer shops and what they purchase with the all-important ‘why’ of the purchase. The sweet spots in ...

Rwazi, a leading hyperlocal market intelligence platform catering to organizations worldwide, has launched its groundbreaking consumer insights tool, Lumora. It developed this cutting-edge tool to ...

In a world where consumer trust and brand relevance can vanish instantly, brands that fail to harness consumer data and insights risk becoming irrelevant—or worse, obsolete. As the guardians of ...

The Consumer Price Index “is a measure of the average change over time in the prices paid by urban consumers for a market basket of consumer goods and services,” according to the Bureau of Labor ...