Walmart's new "Wonder Lab" allows kids to virtually unbox and play with toys ahead of the holiday season.

With the big box version of Toys R Us gone, the fight among the big players for holiday toy market share is heating up this season. This year so far Walmart has announced a 25% increase in toy ...

BENTONVILLE, Ark.--(BUSINESS WIRE)--Today, Walmart introduced The Walmart Toy Lab at WalmartToyLab.com, an all-new digital playground where Walmart’s littlest fans can play with 20 of the toys on the ...

LAS VEGAS (KTNV) — The Walmart Toy Lab is coming to Las Vegas and bringing the digital, fantastical workshop from WalmartToyLab.com to life in stores. Kids not only get their hands on the hottest toys ...

For the second straight holiday season, Walmart has launched an online interactive ‘Toy Lab’ designed to invite kids to test the period’s most-wanted toys from their tablet or computer. The launch ...

Walmart has launched an interactive video feature for children to virtually interact with 20 of the retailer’s ‘Top Rated by Kids’ top ty list. The WalmartToyLab.com is a digital playground for ...

The kid toy testers in the Walmart Toy Lab begin each video with this reminder: "This is advertising." Experiential is the hot buzz word in retail, and it usually means experiences that draw shoppers ...

Walmart has created an online Walmart Toy Lab, described as a "digital playground," where kids can use home computers or tablets to access and play with 20 of the toys on the retailer’s Top Rated by ...

INDIANAPOLIS (WTHR) — If you want to make sure those gifts going on your kid's holiday wish list are something they're actually going to play with, Walmart has a solution. It's called the "Walmart Toy ...

With the big box version of Toys R Us gone, the fight among the big players for holiday toy market share is heating up this season. This year so far Walmart has announced a 25% increase in toy ...