Sandisk has reimagined its WD Black and WD Blue SSDs, unveiling the new Optimus series designed specifically for gamers, ...

NVMe drives to live on under the Optimus banner WD Black and Blue SSDs are some of the most widely recognized client drives ...

Today, SanDisk announced that mainstream WD Blue and WD Black SSDs would be discontinued and replaced by SanDisk ...

Sandisk has rebranded its SSD lineup to "Optimus", consisting of three different segments, Optimus, Optimus GX and Optimus GX Pro. The company has also announced that the new portfolio will replace ...

Sandisk Optimus, Sandisk Optimus GX, and Sandisk Optimus GX PRO are the new names for the PC gaming-focused WD Blue and ...

The highest-end of Sandisk's storage SSDs is now called Optimus GX Pro. Sandisk points to the WD_Black SN8100 NVMe SSD. It's ...

Sandisk rebrands its internal SSD lineup, including WD_BLACK and WD Blue, as Optimus. Find out what the new Sandisk Optimus, ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. The explosion in content creation by vloggers has fueled a ...

Sandisk has introduced the SANDISK Optimus SSD brand at CES 2026, consolidating its WD_BLACK and WD Blue NVMe SSDs under a ...

SanDisk has announced a rebranding of its consumer SSD portfolio, formally retiring the WD Black and WD Blue product names.

The transition marks the unspooling of the 2015 merger between the two firms, when Western Digital paid $19 billion for SanDisk to combine hard drive and ...

A bolder design accompanies the rebrand, but what this really indicates for consumers is that SanDisk is keeping the storage ...