Beeble's SwitchX uses generative AI to replace backgrounds, relight scenes, and modify props in existing footage — without losing subject consistency. Here's how it works and what it costs.

AI tool allows VFX artists to change the lighting, background, props, costumes, and on-screen world of a video ...

Beeble’s SwitchX brings controllable generative video to the VFX workflow with one goal in mind: switch anything except what ...

VFX represent one of the most important cinematic tools in the repertoire. And, in many ways, it's only just getting started. There's an irony at the core of VFX, which is that the best examples of ...

Wining the 2013 Oscar for best visual effects should have been a highlight of Bill Westenhofer’s career. Instead, the special effects supervisor for Life of Pi was infamously played off stage. His ...

Amongst the many mysteries of movie magic – that is, how the imagery gets from idea to screen – one elusive part of the process regularly remains somewhat of a mystery: vfx bidding and budgeting.