Research is the backbone of society's progress. Without it, there would be no new drugs, tech, etc. Basically, every trace of human progress could grind to a halt. However, research is only as good as ...

Research is an important part of operating a business. Whether the research is for marketing purposes or to determine future possible growth, research helps a business plan its course. Two types of ...

The merger brings together Discuss’ AI-powered qualitative expertise, Voxco’s quantitative rigor, and Ascribe’s analytics to lay the foundation for a connected insights ecosystem. SEATTLE, WA, Nov. 13 ...

Key points Neither a quantitative nor a qualitative methodology is the right way to approach every scientific question. Rather, the nature of the question determines which methodology is best suited ...

Institutional investors face complex decisions—where to allocate capital, which managers to trust, how to weather volatility. These choices can’t rely on instinct alone. They require data, structure, ...

In recent years, a movement to make research more transparent has taken root in the social sciences. Public institutions and private organizations of all types champion transparency, and publishers ...

Walt Whitman wrote, “I am large, I contain multitudes.” In qualitative social science, this applies as both a celebration of what makes us human and as a warning of the limitations of using artificial ...

Discussion of quantitative or quality advertising in the creative process relates to two general research types that companies use to better understand market segments. Effective research provides a ...

As a researcher who has used a wide variety of methodologies, I understand the importance of acknowledging that we, as researchers, do not pick the methodology; rather, the research question dictates ...

SEATTLE, WA, Nov. 13, 2025 (GLOBE NEWSWIRE) — Discuss, the leading AI-powered market insights platform, and Voxco, a global leader in quantitative research, today announced their merger to form a ...