Liz Simmons is an education staff writer at Forbes Advisor. She has written about higher education and career development for various online publications since 2016. She earned a master’s degree in ...

Christy Bieber has a JD from UCLA School of Law and began her career as a college instructor and textbook author. She has been writing full time for over a decade with a focus on making financial and ...

Case interviews have been popular with management consulting firms for years, and in recent years they've become more commonly used by employers in other industries. Those considering a career in ...

Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...