In today’s competitive landscape, protecting your brand is more important than ever. A trademark serves as a shield for your business, helping to distinguish your products or services from others in ...

When users type your company’s name into Google, they’re ready to convert. But what happens when someone hijacks this attention? Trademark abuse in paid search is a hidden leak in your marketing ...

Annie Allison, Eunice Yu Moller, and Kevin Kiely discuss common pain points in strategic trademark management and share their top tips for navigating the challenges in brand protection.