With trade shows significantly regaining attendance each year since the pandemic, the competition for attention on the show floor has been bigger than ever. Showing up is simply not enough. Exhibitors ...

Designing a convention booth may seem like a daunting task especially if it is your first time attempting it. Fortunately, the industry leaders have developed some intuitive, beginner-friendly ...

If you’re attending a trade show for the first time, I hope you’re not doing it at the last minute! There’s a lot you can do in advance to make the most of your experience and achieve better success ...

The International Association of Exhibitions and Events (IAEE)—the largest association for the industry, representing more than 12,000 professionals—recently released the latest edition of its ...