Last month, a surreptitious early glimpse of TAG Heuer’s full-scale revival—officially revealed today—of its iconic plastic-cased 1980s watch, the “Formula 1,” appeared in the fitting setting of the ...

It’s time for retro-plastic watch mania again—or, at least, it is if you’re based in one of just seven cities worldwide, or are prepared to move very fast online. Dropping next week is the reborn TAG ...

TAG Heuer is taking its Monaco watch back to their namesake racetrack. The Swiss luxury watchmaker added a trio of timepieces to its Monaco collection this week, each of which celebrates the ...

TAG Heuer x Kith re-releases the 1986 iconic cultural statement, Formula 1 Series 1. The newest TAG Heuer x Kith Formula 1 watches feature updated materials and colors. A host of cultural influences ...

TAG Heuer marks its return as the Official Timekeeper of Formula 1 by releasing new editions of some of its best-known racing watches from the 1960s, ’70s and ’80s: the Monaco, Carrera and Solargraph.

WatchPro sat down with TAG Heuer CEO Antoine Pin during Dubai Watch Week, a show at which the business built its storytelling ...

Revving up for F1, the brand has prepared four new Formula 1 Chronograph watches that continue to shine a spotlight on the world of racing with offerings that encapsulate speed, precision and ...

Today, few watches are more iconic than the TAG Heuer Monaco, but it was initially a flop when it was introduced in 1969. The new Monaco Gulf is the most Le Mans-inspired edition yet. TAG Heuer TAG ...

When I first became interested in (and soon engulfed by) watches a decade or so ago, TAG Heuer was one of a small handful of brands I could name off the top of my head. After going down the rabbit ...

Watches and Wonders 2025 is upon us. Click here for all our reports from the watch world's biggest annual event. Last May, after years of demand from fans, TAG Heuer teamed up with Kith’s Ronnie Fieg ...

To our eyes, the similarities are subtle at best, but it’s hard to deny that the new timepiece is striking. What’s not subtle is its price at 150,000 Swiss Francs, or around $186,000. The Air 1 is ...