Since its earliest days, TAG Heuer has led Swiss watchmaking tradition by challenging and innovating its most time-honored conventions. Founded in an horological golden age, it has repeatedly ...

At Geneva Watch Days 2025, TAG Heuer just debuted its new TH-Carbonspring oscillator, its most advanced movement yet, in its latest Monaco and Carrera watches. The new TH-Carbonspring has been in the ...

WRISTWATCH enthusiasts can be persnickety. They often have strong opinions about whether bezels should be bidirectional. They can cite the differences between ETA and Sellita movements. They will ...

TAG Heuer is a brand comfortable in its own skin—and in an occasionally snooty industry, that’s a welcome thing. Long a manufacturer of relatively straightforward chronographs and dashboard timers, ...

Wristwatch enthusiasts can be persnickety. They often have strong opinions about whether bezels should be bidirectional. They can cite the differences between ETA and Sellita movements. They will ...