The emotion of surprise is one that people often experience but rarely spend much time pondering. Yet, as one of six basic emotions, it forms a fundamental part of the way we relate to the world. You ...

With surprise or startle, our eyes widen and blink, our eyebrows are up, our mouth opens, our body may twitch or lurch, and our hand may reach to cover our cheek, forehead, or chest. The emotion has a ...

Traditionally, research on emotions has been limited to 6 basic categories: happiness, surprise, sadness, anger, fear, and disgust. That could soon change, thanks to 15 new "compound emotions" that ...

Video ads that showed surprised emotions in the first three seconds spurred a 360% jump in performance from start of the pandemic to lockdown, while ads with happy emotions saw a decrease of 64% in ...