Powder aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. I'll admit, I was a skeptic. Even though Surefoot was a brand I had ...

From goggles down to socks, just about every ski or snowboard gear company is likely to tell you that their piece of equipment is the key to optimizing your skiing experience. But ask any ski or ...

All local Surefoot boot shops are open 8 a.m. to 5 p.m. daily during the ski season. For more info on pricing, fit options and all stores, see http://www.surefoot.com ...

At one of its 24 shops around the world—from Aspen, Colo., and Santa Monica, Calif., to Verbier, Switzerland, and Oslo, Norway—Surefoot first takes computer-generated scans of the skier’s feet to ...

In 1982, in the corner of a small ski shop in Park City, Utah, brothers Bob and Russ Shay set out on a mission to make ski boots better. Bob Shay has always loved skiing, the only thing he didn’t love ...

PARK CITY — It may be the world’s biggest supplier of custom ski boots, but Surefoot also wants to make sure that its operations have the smallest impact on the earth–and do some good at the same time ...

WHISTLER, B.C. — If the apparatus had been attached to my face, what they were doing to me probably would have been illegal under the Geneva Conventions. Fortunately, in this case, the torture device ...

Isubscribe to the philosophy that ski boots are supposed to hurt a little bit. You want that shell as close to the foot as possible to more efficiently transfer power from the core to the ski, right?

I skied for years in off the rack boots, and they felt just “okay” - it didn’t bother me because I never expected ski boots to really feel good. We all know how great it feels to take our boots off at ...

With as much precision as a Savile Row tailor making a bespoke suite, Surefoot creates ski boots that perfectly match the contours of the skier’s feet, ankles, shins, and calves. Recommended to Robb ...