Every year, market researchers slice and dice the vast army of consumers by generation, studying them for their retailer clients who use the data to create and target marketing and advertising ...
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Why every business should be using multiple social media accounts
Successful companies use multiple social media platforms to stay competitive. Here's why you shouldn’t rely only on Facebook and X (Twitter).
Organic social media has become a key feature in the marketing strategy for many brands. Over the past three years, investments in the space have grown 79% while 50% of marketers plan on further ...
Social media has revolutionized the way businesses connect with their target audience. It has become an indispensable tool for marketers seeking to build brand awareness, engage with customers and ...
2024 was a banner year for social media platforms. Facebook and Instagram still own the lion's share of social media ad spend, and TikTok has been gradually claiming a larger slice of social media ad ...
AI adoption in business functions surges, with 34% of tasks now machine-performed as of 2023. Advanced AI tools to transform social media management for SMEs, enhancing customer engagement and ...
Amid the rise of A.I.-generated content, authenticity—and the humans behind it—remain a brand’s most valuable asset. Unsplash+ But reducing the social media management role to content production ...
B2B organisations have accepted the importance and power of social media, especially the most fast-paced network of them all: Twitter. A staggering 83 per cent of B2B marketers now use the platform, ...
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