Shapes and colors are essential tools in advertising for creating aesthetically pleasing imagery, which facilitates audience responsiveness to a brand's value proposition. Ineffective advertising is ...

Think of your logo as more than your name in pretty type: it needs to be the essence of your brand identity. Your brand identity is markedly affected by the psychology of font, color and shape, which ...

Microsoft PowerPoint is a popular platform that most people use for their presentations, whether personal or business. What if you, the user, want to change the default shape color or the text box ...