Customer relationship management (CRM) doesn’t have to be complicated. If you’re using a cloud-based tool like Salesforce, you may be wondering how to gauge the effectiveness of your lead generation ...

Should you use Salesforce leads or a 100% Salesforce contact/opportunity model to accommodate your go-to-market motions? Marketing reporting and sales/marketing productivity are tied directly to the ...

One of the things that make Salesforce popular among users is how easy it is to integrate the platform with existing legacy systems. If we consider the features for importing data into Salesforce, ...

SAN FRANCISCO, CA / ACCESSWIRE / September 5, 2020 / Every business is looking for the easiest way to find future customers and get their contact details, fast. How can companies find B2B contact ...

The driving force behind the explosive growth of Salesforce’s Indianapolis-based Marketing Cloud unit stays out of the local spotlight but is internationally renowned in tech circles. His name is Bob ...

If you run a website that accepts Salesforce leads directly, chances are it’s running on WordPress. Chances are also that you’re getting emailed each of those leads, which you then have to ...