We are gathered here today to discuss an issue that grinds our gears: the number of people who mistakenly believe LabGrown diamonds and cubic zirconia are the same gemstone. This myth causes many ...

Cubic zirconia is a type of diamond simulant — a “fake diamond” — that is extremely affordable. However, it doesn’t hold any value over time like a real diamond and loses its luster in just a few ...

KUTV — Valentine’s Day is one of the most popular occasions for giving diamond jewelry. In fact, the latest statistics from the National Retail Federation found 22% of gift givers will give jewelry.

Valentine's Day is big day for jewelry, with consumers spending nearly $4 billion last year. However, a recent GMA investigation found that shoppers may not be getting what they thought they were ...

Diamonds may be a girl’s best friend, but they’re also a pricey companion — and definitely not one you’d want to lose. That’s why some married women are choosing to wear fake engagement rings or ...

Jewellery is a popular fashion accessory, but with so many imitations on the market, it is easy to fall for fake jewellery that looks real. Contents1. Check for Hallmarks or Stamps2. Perform the ...