Product differentiation is the process of designing, developing and producing products that are distinct from similar offerings from competitors. Having one or more unique attributes or benefits is ...

Is your product a high-end offering or are you a bargain brand? Do you sell to women or men? Is your warranty a major selling point? These are examples of ways companies position their products or ...

Roula Khalaf, Editor of the FT, selects her favourite stories in this weekly newsletter. Elliot Wilson, managing director of Elmwood, a brand design consultancy “The true challenger brand’s top three ...

There is 'substantial potential' for product differentiation in the organic sector by utilising ethical messages and making use of production standards that exceed existing minimum regulations, ...

Product differentiation is a great way for fintechs to adapt to continually changing markets and set the charter for growth. This differentiation can center on feature richness, enhanced customer ...

The average American buys a new car about every six years, which means that about once per decade, millions of people pull a spotless new chrome door handle, and slide into the future. Many marvel at ...

The military and commercial aerospace industry presents a variety of test requirements that test-and-measurement companies address with the gamut of products and tools extending from simulation and ...

Recent second-quarter results from American Express Co. (AXP) showed an improvement in revenue and profitability. Compared to the same quarter of the prior year, total revenue increased by 9% to $10 ...