CALLING all fashion fans – Primark has made a major change to its denim section and it’s bound to leave you beaming. So if you are struggling to find a pair of jeans that fit you perfectly (and don’t ...

FINDING the perfect pair of jeans can be a nightmare – especially if you’re a shorter gal. But a petite Primark worker has insisted a new store arrival is the answer to any denim problems. And with ...

A pair of £15 jeans outperformed a £150 alternative in terms of durability, a new study has found. The University of Leeds teamed up with Primark to assess the longevity of its items in comparison to ...

Primark has released their £16 jeans which are 'the most wanted this season' which shoppers say they 'love'. Showcasing the barrel jeans on their Instagram, Primark styled the jeans which left ...

And they're not the only £5 buy people are raving about in store THERE’S no denying it – when it comes to trousers, no wardrobe is complete without a trusted pair of jeans. But if we’re being honest, ...

The retailer, which shuns online sales, has garnered the nickname “Primani,” as in Giorgio Armani, for its marriage of fashion and everyday price tags. The Dublin-based chain thinks that formula will ...

A Primark shopper was left "traumatised" after as she couldn't find two pairs of trousers that fit in the same size - and documented the whole experience on social media. Molly, who posts under the ...

A Primark shopper has sparked debate after noticing that the size 16 jeans were 'several inches' longer than the smaller size eight. Kelli, a diet consultant from the UK, said it was something she'd ...

Primark parent Associated British Foods issued a profit warning on the back of sluggish clothing sales, while Marks & Spencer ...

Primark owner Associated British Foods has said the fashion retailer had a challenging start to its financial year. In the 16 ...

THERE’S no denying it – when it comes to trousers, no wardrobe is complete without a trusted pair of jeans. But if we’re being honest, for something so universally loved, the sizing and fit can be a ...