Levi's "Backstory" ad featured some iconic sports and pop culture figures, including Grammy-winning rapper Doechii, Emmy-nominated filmmaker Questlove, NBA MVP Shai Gilgeous-Alexander and K-pop star Rosé, to name a few. It's the jean brand's first Super Bowl ad in 20 years.

Here’s a look at the top three commercials, according to the USA Today Ad Meter. “American Icons” was set to Lynyrd Skynyrd’s “Free Bird” and homed in on the relationship between a bird and one of Budweiser’s famous Clydesdales, with symbolism celebrating the brand’s 150th anniversary and the United States’ 250th birthday.