NBA viewership for national TV games up 89% from last year

The NBA’s strong viewership numbers in 2025-26 are continuing as the year comes to an end. More than 87 million people in the ...
Sports Illustrated

NBA's most-watched game of week finishes behind golf, NASCAR, wrestling

The NBA's most-watched game last week didn't fare as well as the most-watched in golf, NASCAR or the WWE, but did beat out those in the MLB and NHL, according to the Nielsen ratings. The Aug. 3 game ...
National Basketball Association

NBA delivers most viewers in 15 years through first 2 weeks of season

Viewership is up 92% year-over-year for nationally televised NBA games. NBA.com Staff The first two weeks of the 2025-26 NBA season have delivered the most viewers in 15 years, with viewership up 92% ...

NBA’s digital explosion in 2025: Luka Doncic, Stephen Curry, Victor Wembanyama lead most-viewed stars ahead of Christmas Day

The NBA is experiencing a digital surge, with record viewership and a massive new media deal. A list of the ten most-viewed players highlights both established stars and rising talent, with Luka ...
KSAT

NBA's return to NBC averages 5.61M viewers, most-watched October opening night in 15 years

There is a window for storms from 10 pm Saturday to 1 am Sunday. Cold front late tonight brings small window (10 PM to 1 AM) for storms and a BIG temp drop Read full article: Cold front late tonight ...
WWLP-22News

NBA’s return to NBC averages 5.61M viewers, most-watched October opening night in 15 years

STAMFORD, Conn. (AP) — The NBA’s return to NBC with a doubleheader on Tuesday night averaged 5.61 million viewers, the most-watched October opening night in 15 years according to Nielsen Big Data + ...