SAN FRANCISCO (KGO) -- The movie theater chain Regal plans to test demand-based pricing for films. That means you could pay more to see blockbusters and less to see box office flops. Regal says it ...

Movie tickets will be slashed in half this summer at AMC Theatres. The world’s largest cinema chain announced Tuesday the launch of “50% off Wednesdays,” a major new pricing initiative designed to ...

MoviePass is planning a comeback. The movie theater subscription service plans to launch its beta service around Labor Day. The company says there will be three pricing tiers: $10, $20, and $30. "Each ...

Last week, Regal rolled out its new Great Big Movies reduced pricing program, and by the looks of things, they’re not stopping there. Now the movie theater giant has unveiled a summer Early Bird ...

MoviePass surge pricing starts Wednesday, which means customers will pay a little more to see popular movies during peak showtimes. Peak pricing is in effect now for monthly members and new annual ...

At CinemaCon this past April, two different studio distribution chiefs made the pitch to theater owners in attendance that perhaps Tuesdays shouldn't be the only days that movie theaters offer ...

AMC Theatres is expanding its discounted movie ticket offer to two days a week this summer. The movie theater chain announced Monday it would offer half-off tickets on Tuesdays in addition to ...

Movie theaters could increase profits by moving away from uniform pricing, and Orbach and Einav offer three basic forms the movie industry could adopt — at least one of which has already been adopted ...

People complain that $50 is too steep of a price to bring a family of four to the movies. Yet this week theaters are seeing how many fans will pay $50 per person for a package that includes admission ...

A Canadian regulator found the cinema chain liable for “drip pricing” by not presenting a mandatory $1.50 fee up front when filmgoers booked theater seats online. By Etan Vlessing Canada Bureau Chief ...