A hacker has pulled back the curtain on a venture-backed startup quietly flooding Instagram with AI-generated personalities, exposing a hidden economy where synthetic “people” are hired to sell ...

Micro-influencers—creators with followings between 10,000 to 100,000—are increasingly sought after by brands for their high engagement and niche audiences (similar to that of nano-influencers).

I’ve worked in influencer marketing for over 10 years, and the most notable shift I've seen in the last few has been the rise of micro-influencers. Back in 2022, HubSpot’s research showed that ...

The 27-year-old influencer has garnered almost a million followers across social platforms, documenting his budget-friendly, ...

Setting the right influencer marketing budget can be challenging, with multiple factors affecting how much influencers charge. However, when done right, influencer marketing can deliver impressive ROI ...

In 2024, the stakes in influencer marketing have never been higher. Success now demands more than just teaming up with someone who has a big follower count; it's about building real, meaningful ...

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It turns out there are some benefits to having a smaller social media following. According to a new study published in the Journal of Marketing, influencers with fewer followers have a little more ...

NICE. WE DID IT IN INFLUENCING MARIO. LUIGI WHAT’S UP BOYS? I’M IN A RUSH IN TODAY’S DIGITAL AGE, THE RISE OF INFLUENCERS AND CONTENT CREATORS HAS CHANGED THE LANDSCAPE OF ENTERTAINMENT. MARKO AND ...

A Bay Area micro-influencer was left in tears after a horrible experience at Kis Cafe, and now the restaurant may be permanently closed as a result. A host at the restaurant, which sleuths later ...

Neither Karla nor Kis Cafe has elaborated on the original business arrangement and did not respond to Eater San Francisco’s interview requests. But influencers like Karla have become an essential ...