A rare 2012 commercial featuring Lionel Messi and Kobe Bryant has resurfaced during the 2026 World Cup, bringing back one of the most memorable sports ads of the last decade.

Lionel Messi is going to be the star of a commercial during Super Bowl LVIII. Partnering with Michelob Ultra, Messi will make his first appearance in a commercial for American football in February. Additionally, the news of Messi’s involvement follows ...

When Lionel Messi lifted the World Cup above his head three and a half years ago, at the golden age of 35, the narrative inevitably followed that this would be his final moment on the global stage.

Messi has beaten contenders Lamine Yamal and Cristiano Ronaldo to become the highest-selling football card of the World Cup.