Accor is running ads for its loyalty program that star footballer Kylian Mbappé. The goal is to drive more direct bookings. The backstory is that online travel agencies are incredibly convenient for ...

The Kardashianization of sportswear marketing, where individual star power outshines club or national loyalties, is on full display as industry giants Nike Inc. and Adidas AG battle for World Cup ...

The world of football and that of the most famous building blocks on the planet have come together in an unprecedented collaboration. LEGO has released a spectacular promotional ad ahead of the 2026 ...

Many soccer fans can recount Nike's iconic "Winner Stays" advertisement from the 2010 World Cup. Ahead of this summer's World ...

Are you a print subscriber? Activate your account. By Erika Wheless - 1 hour 58 min ago By Berkeley Bethune - 2 hours 33 min ago By Tim Nudd - 2 hours 35 min ago By Jack Neff - 2 hours 43 min ago 5 ...

Global sportswear brand Nike have done it again with their 2026 World Cup commercial, which features a host of Hollywood ...

For the 2026 tournament, the competition between Nike and Adidas has reached a new peak, with both companies releasing epic films to win over the public.