Kylie Minogue’s new $15 million advertisement to lure tourists to Australia has been pulled amid the devastation of Australia’s bushfire crisis. The $15 million campaign, titled ‘Matesong’, was ...

Tourism Australia has placed a temporary hold on its new ‘Matesong’ campaign in the UK, amid Australia’s bushfire crisis. The new ad – an extension of the ‘Philausophy’ brand platform – debuted in the ...

In true bush style, on a shoestring budget, the people of the Balonne Shire have created a parody of Tourism Australia’s $15 million ‘Matesong’ campaign. In south-west Queensland, the people of the ...

You have reached your maximum number of saved items. Remove items from your saved list to add more. It features cameos of cricketer Shane Warne, Olympic medallist Ian Thorpe, Tennis player Ash Barty ...

“Matesong”, written by Eddie Perfect, premiered on UK telly before the Queen’s annual Chrissy broadcast, ensuring maximum eyeballs on Kylie and her mates. In what will surely be the most Australian ...

Following the sensation around the St George Matesong, the region is taking a second shot at the campaign and has invited the Aussie music icon. The St George Matesong reached an audience of over ...

Tourism Australia’s new $15 million ad has been temporarily pulled amid Australia’s bushfire crisis. Launched to the British public on Christmas Day 2019, the ad centred around enticing UK citizens to ...

A south-western Queensland community that was drought-stricken until recent torrential rain flooded the area has produced a parody of Tourism Australia's "Matesong" campaign, which featured singer ...

Released during the emerging threat of the COVID-19 crisis, Matesong perfectly captured and reflected a challenging moment in time for Australia, Britain and the world. The Mumbrella Awards 2020 ...

Dr ANDREW HUGHES, a lecturer in marketing in the Research School of Management at the ANU, analyses the latest in promoting Australia as a tourist destination. Tourism Australia’s latest offering from ...