Marketo has announced an agreement to acquire Insightera, a real-time web site and mobile app personalization platform, a move that fueled further speculation that the marketing automation vendor will ...

Forbes contributors publish independent expert analyses and insights. I cover how technology helps business compete. But now that everyone is doing marketing automation, we’re seeing the next stage in ...

Expanded partnership helps Marketo Engage customers personalize their marketing experiences and drive greater audience engagement through the power of video content and video analytics. KITCHENER, ...

Building on the innovation themes of the Marketo NEXT release in late May, the new features allow the largest enterprises and mid-sized businesses alike to be: More Intelligent: Accurate insight into ...

If you had doubts that predictive analytics is the next big battleground in marketing software, you may set them aside. Marketo has added a chief scientist to its leadership team: Shankar Venkataraman ...

SalesPredict, a SaaS technology provider that helps B2B companies increase revenues using predictive analytics, has announced it has released an integration into Marketo on the Marketo LaunchPoint™ ...

Many organizations would never put revenue and marketing into the same buckets. Much harder to measure than sales, marketing has historically have had a harder time ridding itself of the "cost center" ...

Appropriately enough, the report begins by defining marketing automation, which Marketo explains is a category of software that “streamlines, automates and measures marketing tasks and workflows.” It ...

Eddie McGraw for ON24. Sending along an announcement we made this morning around a new service that integrates our webinar analytics (on user behavior) with Marketo’s marketing automation platform.

One year to the day of the troubled Facebook IPO, the climate for tech IPOs in the public markets is significantly less stormy, especially for companies in the enterprise space. Today, not one but two ...

Engagement marketing software and solutions firm Marketo has announced that it has acquire Bizible, a top provider of marketing performance management software. The acquisition will combine the ...