Whether you've just started a trucking company, or have been in business for years, marketing objectives help you define what you want to accomplish with your marketing efforts. For trucking companies ...

Marketing involves the process of attracting and retaining customers, sharing news about new products and keeping customers aware of the company. Within each company, the marketing department serves ...

Can ecommerce marketing campaigns really fail by something as mundane as failing to set the right objectives? Yes, they can, and sadly enough, they often do. Professional athletes cannot achieve a ...

Setting marketing objectives is a crucial step in any successful marketing strategy. These objectives serve as a roadmap for your marketing efforts, providing direction and focus for your team.

If I asked a group of marketers about their top marketing objectives, I bet some of the most common answers would include building awareness, attracting customers, retaining customers, and finding ...

Seems like an easy question to answer. Here is the twist you only get one reply. For businesses, especially start-ups, it is easy to think of all the wonderful things you want to accomplish for your ...

A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

Kathy Floam-Greenspan is the President of Pomerantz Marketing, a full-service B2B agency supporting regional, national and global SMBs. In today’s crowded online ecosystem, highly effective, ...

Businesses are increasingly incorporating data into their marketing efforts in order to create more personalized customer experiences and better measure ROI, according to a recent report from Ascend2.

Thanks to its versatility and appeal, video content lies at the core of most inbound marketing campaigns nowadays. From boosting sales to increasing brand awareness and educating audiences about your ...