How can marketers borrow techniques from improv comedy to inform their content marketing? That was the question Kathy Klotz-Guest tackled in her presentation, “How to Create Unforgettable Content ...

EXCLUSIVE: Casey Benesch, a former Netflix executive who helped build up the streaming giant’s stature in comedy, is moving to rival Prime Video to head up comedy marketing. The move was announced ...

Comedy Central takes fan engagement seriously. The network has established itself as a marketing innovator, transitioning from a cable channel to an interactive brand that is now part of its viewers’ ...

The Comedy Central Roast of Justin Bieber took full advantage of every aspect of mobile advertising and marketing leading up to and during the event. Consumers are pulling the entertainment industry ...

The network takes inspiration from Scientology marketing tactics to promote Daniel Tosh's popular show. By Marisa Guthrie Daniel Tosh Marketing 5/29 - H 2012 The barrage of messianic messages — the ...