As artificial intelligence (AI) and self-service marketing tools boom, small and mid-sized businesses are paying with ...

The 4 Ps are the key factors in marketing a product or service to consumers: product, price, place, and promotion. They are also known as a marketing mix.

It can be tempting when something is working well to leave it as it is. While this can be a smart move in the right context, it can sometimes mean you miss out on opportunities to improve or to grow, ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

The Scale Performance aids online brands in achieving ecommerce advertising growth through data-driven campaigns and ...

Focus on understanding your target audience to create tailored, data-driven marketing strategies. Stay agile, constantly testing and adapting your marketing tactics based on performance and feedback.

Network marketing, also known as multi-level marketing (MLR), is a business model that relies on person-to-person sales by independent representatives, often working from home. Network marketing ...

New resource helps restaurant CMOs transform first-time guests into loyal regulars through data-driven loyalty programs ...

The beauty industry is optimised for speed: fast and monthly product cycles, algorithm-led content and shrinking attention spans have made virality a core KPI, resulting in most marketing and product ...

Ras Al Khaimah, UAE: KROHNE Middle East and Africa today delivered a high impact presentation on marketing and business ...